W&G Baird Triple Win at Irish Print Awards
W&G Baird is delighted to have been recipients of three accolades at this year’s Irish Print Awards. This year’s ceremony marked an exceptional celebration of invention and outstanding quality within the Irish printing industry and constituted the 45th iteration of the Irish Print Awards. This grand occasion took place at the splendid Clontarf Castle in Dublin on 26th April 2024, assembling the best of the industry to recognise their accomplishments.
Judged across 30 diverse categories by a respected panel of independent experts from the industry, the awards highlighted the energetic creativity and tenacity that are a hallmark of the Irish printing community. This year’s competition, more than ever, displayed the exceptional range and depth of talent in the sector, with entries underscoring the dynamic status of the industry and its progressive direction.
Trish Murphy, the Commercial Director of Irish Printer, encapsulated the spirit of the occasion, stating,
“As we celebrate the winners and all participants, the Irish Print Awards continues to be a beacon for excellence, encouraging creative professionals to strive for recognition in this ever-evolving marketplace. Each entry narrates a story of innovation and resilience, reflecting the robust and opportunity-rich state of our industry.”
Wining in all three shortlisted categories W&G Baird are delighted to have won:
- GOLD: Magazine, Brochure and Supplement Printer Of The Year
- GOLD: Sheetfed Colour Offset printer of the Year
- SILVER: Book Printer of the Year
Our Winning Projects:
GOLD Anthology Autumn 2023 – Magazine, Brochure and Supplement Printer of the Year
This magazine publication is renowned for its sensory and aesthetic appeal and was entrusted to us to print. We ensured a high-level execution, delivering meticulous care from planning through to finishing stages.
Each edition of this magazine has been marked by a stringent requirement for quality, befitting of the upscale and eclectic content it delivers to its readers. To ensure that this quality was sustained uniformly we implemented measurable steps at each stage of the production process.
Particular attention was given at the printing press stage, where the focus was on preventing any loss of sharpness or vibrancy in the featured imagery. Given the significance of colour consistency and high-quality printing synonymous with the Anthology magazine, this step was critical to the overall success of the publication.
The final printed version of the ‘Anthology Autumn 2023’ magazine stays true to the customer’s high expectations, once again proving our commitment to quality and attention to detail can produce exceptional results. This latest edition would undoubtedly appeal to its discerning readers, mirroring the vibrant and eclectic content within.
GOLD: Sunseekers – Sheetfed Colour Offset Printer
The prestigious Sunseeker brochure showcases our skills in foil-blocking, embossing and debossing on the cover, complemented by soft touch lamination and a lay-flat format.
This attractive brochure is FSC certified, and carbon balanced, offering a magnificent, finished product with an elegant black marker ribbon. Our partner, Diamond Print Finishing, took charge of the lay flat binding and along with our representative had the customer visit their factory to witness the intricate process first-hand.
The Global Marketing Manager of Sunseeker, praised the superior quality and finish of the brochure, honouring it as a reflection of the high standards they maintain for their luxury motor yachts. We’re thrilled to have met the crucial deadline for the Cannes Boat Show where Sunseeker’s 2024 range was unveiled.
SILVER: Sparks from the Flagstones Dance Book – Book Printer of the Year
A stunningly illustrated book, this project presented its own unique set of challenges, not least of which was the client’s desire for the aesthetic of uncoated paper, yet with the colour of gloss paper.
In order to achieve this fine balance, specific uncoated profiles had to be meticulously applied to the artwork. Additionally, print test sheets were utilised to ensure the desired end product was reached. The intricate process didn’t stop there. The heavy ink coverage required extra precautions to be taken in order to avoid any set off during the folding finishing processes.
Our team worked assiduously to leave no margin for deviations in consistency or colour throughout the publication. Special care was taken to confirm that the solid colours remained consistent, a crucial aspect of the overall aesthetic.
The result is a stunning book that we are extremely proud of. As the client affirmed,
“The book is beautiful, the quality is excellent and I am absolutely delighted with it.”
Trinity Bookbinding was responsible for lending their expertise to complete the finishing touches to this unique book.
